The aim of this project is to develop a choice architecture intervention to reduce eating disorders. Choice architecture works by making small changes to our environment, which can influence the decisions we make. This can, in turn, modify our behaviour. For example, people may be more likely to buy food displayed at eye level in a café or shop.
During this project we will be collaborating with colleagues at the University of York and those working with the Age of Wonder cohort from the Born in Bradford study. Age of Wonder is a seven-year project capturing the journey through adolescence and adulthood for all teenagers in Bradford.
We will start the project by holding focus groups with patient and public involvement and engagement groups from the Age of Wonder cohort. The aim of these groups is to generate ideas for interventions suited to a school setting.
We will develop these initial ideas in collaboration with public contributors, including Age of Wonder students, teachers and school leaders. We will then pilot the chosen intervention(s) in a school setting to assess feasibility and effectiveness.